Logistics lead generation
Win shippers before they ever post the RFP.
Direct, persistent outreach to the shippers and supply chain leaders you want, with every follow-up handled and qualified conversations reaching your team when the switching moment arrives.
Logistics is a relationship business with a brutal catch: every shipper already has providers, and they only switch when something breaks: a service failure, a rate shock, a capacity crunch, a new lane. You can't predict when that moment hits any single account. You can only make sure that when it does, you're the company they already know.
Revenue Force builds that presence. The shippers that fit your lanes, modes, and sweet spot are identified, the right logistics and supply chain decision-makers are reached personally in your voice, and follow-up stays alive across the months it takes for the switching moment to arrive. When it does, the conversation reaches your team with the shipper's freight profile attached.
A qualified sales opportunity in freight is a shipper that matches your lanes, modes, and shipment profile, with a live reason to talk: a service failure, a rate shock, a capacity gap, a new lane, or an open bid window, and a decision-maker willing to have the conversation. That is what we take ownership of creating. The call on your calendar is where your team quotes and closes; the opportunity is what put it there.
This fits your operation if
Built for 3PLs, freight brokers, carriers, and logistics providers where:
- You know your lanes, modes, and the shipper profile you serve best
- New business depends too much on load boards or inbound RFPs
- Shippers switch on timing you can't predict, so presence wins
- Your reps' time should go to quoting and closing, not cold prospecting
The problem
Why logistics pipelines run dry
Everyone in freight knows these three:
The incumbent wall
Every target already has providers and a routing guide. Cold pitches bounce off; consistent presence is what gets you the call when the incumbent slips.
RFPs arrive pre-decided
By the time the bid goes out, the shortlist is often set. The providers who win were in the building months earlier.
Reps who hunt stop serving
The same people expected to prospect are quoting, tracking, and firefighting. Prospecting is always the first thing dropped, and the pipeline shows it a quarter later.
How it works
How logistics pipeline gets built
Target the right shippers
Industries, lanes, modes, and shipment profiles that fit your operation, mapped to the actual logistics decision-makers. You review the list first.
Outreach that talks freight
Concrete and operational, in your voice: lanes, service, capacity. No generic logistics-speak.
Presence until the moment comes
Consistent, spaced follow-up that keeps you visible for the service failure or rate event you can't schedule.
The handoff to your desk
Shippers with live needs or open windows reach your team with context on their freight profile.
Who this reaches
The people your pipeline runs through.
Freight decisions run through a few key desks:
The logistics or transportation manager
Service reliability, tracking visibility, and problems they stop having.
Operational credibility and responsiveness. Prove you're easy to work with.
The supply chain executive
Cost, risk, network design, and carrier consolidation.
Strategic view: capacity, coverage, and what you'd change about their network.
The owner or COO (mid-market shippers)
Freight spend they suspect is too high and service they can't verify.
Plain business terms with a low-friction way to benchmark.
The channel mix for logistics
Reach them where they actually answer.
Freight people answer fast, direct channels:
Email for the credibility story
Lanes, capabilities, and follow-up that stays visible until the moment comes.
LinkedIn for supply chain leaders
Executive-level presence for the strategic, multi-lane conversations.
SMS at freight speed
Freight runs on fast channels. For live, consented threads, a short text matches the pace of the business.
You stay in control
Done for you. Never without you.
Every message is drafted in your voice and starts in your approval queue. Review a batch in a couple of minutes, tweak a line, or change direction anytime. You decide the level of autonomy: start with approval on every message, then hand off only the work you are ready to trust.
Pricing
Sized to your outreach, priced in the open.
Usage-based by contacts worked per month, with research, writing, sending, and reply handling included at every size.
See live pricingFair questions
What logistics & freight teams ask us.
Every shipper we call already has providers. What changes?
Nothing changes on day one, and that's the point. Providers get replaced on the incumbent's failure schedule, not your sales schedule. The motion keeps you credibly present so that when the failure happens, the call comes to you instead of the load board.
Who do you target for a logistics company?
Shippers matching your lanes, modes, and shipment profile: logistics and transportation managers for operational deals, supply chain executives for network-level ones, and owners at mid-market shippers. You define the sweet spot and review every list.
Can you work our old quote and RFP lists?
Yes. Quotes that went quiet and lost RFPs are among the warmest logistics leads that exist, because the need was real and the timing wasn't. A persistent re-engagement cadence catches the next cycle.
Do you understand freight enough to not embarrass us?
The messaging is drafted in your voice from how you describe your own operation, and you shape it before anything goes out. Anything technical or rate-specific gets qualified and handed to your team; the outreach opens doors, your people quote.
How fast does this produce conversations?
Faster than most industries when a live need is caught, slower when it's pure presence-building. Working your dormant quotes alongside net-new targets usually produces early conversations while the longer game compounds.
What does it cost?
Usage-based by contacts worked per month, all channels included. Compare it to one rep's prospecting hours on the live pricing page.
Be the first call when the routing guide fails.
Book a revenue audit. It maps your shipper targets, your dormant quotes, and the presence motion Revenue Force would run.