Inkris OPSRevenue Force

How it works

How qualified sales opportunities get created.

It starts with a definition, not a send. You set who counts, what qualifies, and how far the work runs on its own. Revenue Force carries the execution around it, and hands your team the opportunities worth their time.

01 · Define

It starts with a definition, not a send.

Most outbound measures activity before deciding what is worth creating. Here the definition comes first: who you win with, what genuine interest looks like, who to leave out, and when a conversation belongs with your team.

That definition becomes the standard every later step is held to, so effort never goes where it should not.

What counts as an opportunityYour definition
Best-fit customer
Ops leaders at 20 to 200 person services firms
Qualifies when
Right fit, genuine interest, and a real timeline
Never contact
Current customers, competitors, prior opt-outs
Escalate to you
Pricing and scope questions go straight to your team
02 · Select the plays

A focused prescription, not a bundle.

Outbound, inbound, advertising, partnerships, referrals, and existing-database activation are plays of one product, not separate services. You start with the smallest set likely to produce real signal, then add plays as results earn them.

Plays for this quarter2 prescribed
Existing databasePast leads, dormant threads
OutboundNet-new target accounts
ReferralsWarm networks
InboundForms, events
PartnershipsCo-marketing
AdvertisingPaid demand
Start focused. Add plays as real signal builds.
03 · Activate the audience

The right audience is rarely all net-new.

Some of the best opportunities are already in reach: a past lead that went quiet, a closed-lost deal whose timing has changed, a referral worth re-engaging. Revenue Force activates what already matters, then extends into net-new accounts that fit.

Existing CRM contactsPast leadsDormant threadsClosed-lostPast customersReferral relationshipsWarm contactsNet-new accounts
The connected motion

One motion, run end to end.

Running the outreach, qualifying the replies, and handing off operate as a single connected motion, not disconnected tasks. Here is each stage up close.

04

The motion keeps moving

Outreach goes out in your voice across email and LinkedIn, with SMS for warm or consented conversations. Follow-through stays on schedule, so nothing stalls the week everyone gets busy.

Dana Whitfield
Head of Operations · Harbor & Co
Live
Sent · emailTue 9:04 am
A question about Harbor's growth plans
Touch · LinkedInWed
Viewed your profile, no reply yet
Reply · Dana WhitfieldThu 8:15 am
This is timely. How does the engagement work?
Reply drafted for approvalIn your voice
ApproveEdit
05

Replies are qualified, with reasons

Every reply is checked against your criteria, not just counted. Fit, interest, and context decide what qualifies, and each decision is explainable. Anything your rules reserve for you is escalated with the full thread.

Leo Marsh · Brightpath Legal
Reply scored against your criteria
Right fitMatches your ICP
Genuine interestAsked how it works
Relevant contextTimeline this quarter
Pricing questionYour rule: send to you
Qualified. Escalated to you for the pricing question.
06

Your team takes over the opportunity

The endpoint is a qualified sales opportunity: a relevant person who fits who you sell to and has shown real interest, handed over with context. A meeting is one possible handoff, never the product.

Qualified sales opportunity
Dana Whitfield · Harbor & Co
Head of Operations · via referral
Right fitGenuine interestFull contextClear next step
Ready for your team

One product · Many plays

Revenue Force creates qualified sales opportunities across the channels that make sense for your business.

OutboundInboundAdvertisingPartnershipsReferralsExisting database

These are not separate products. They are different ways the same system creates the same outcome, selected according to your business.

The control layer

Control that grows with your comfort.

One control layer runs across every stage. Approval is the starting point: drafts are written in your voice and queued for your review. As results build, you can hand more of the motion over to run on its own. How far that goes is your call, and it can be dialed back at any time.

Review in minutes
Clear a whole batch at once, or open any message to edit it first.
Always your voice
The motion runs on how you talk and what you sell. You keep it sounding like you.
Explainable decisions
Every qualification and escalation shows the reason behind it.
See how you stay in control
Autonomy: you set the levelLevel 2 of 3
1
Approval by default
Every action is reviewed before it happens.
2
Review key actions
Routine work runs; the important calls come to you.
3
Trusted automation
Automate only what your team is ready to trust.
Dial it up as trust builds. Dial it back at any time.
Learn and adjust

Every decision sharpens the next.

Corrections, approvals, qualification calls, and the objections that come back all feed the rules that run the motion. The definition tightens, the messages get sharper, and the work reflects your business more closely over time.

The loop closes back to the definition, and the whole motion gets better at creating what counts.

You correct a draftthe voice profile adjusts
You qualify a replythe criteria get sharper
An objection comes backthe answer improves next time
The rules improve, and the loop starts again.

By the numbers

The discipline behind the motion.

Revenue Force is built and operated by Inkris. The industry changes who we target, what qualifies, and what we say. The execution discipline carries over.

5,000+
qualified meetings delivered
$14B+
in gross merchandise value
The division of responsibility

Revenue Force handles the execution. You own the relationship.

Revenue Force adds the capacity to keep the whole motion moving. Your expertise, judgment, and relationships stay yours. Here is the honest split.

Revenue Force
  • Sustains the execution
  • Coordinates the connected motion
  • Keeps context attached
  • Applies your qualification rules
  • Surfaces the decisions that need you
  • Keeps activity moving
You
  • Define the direction
  • Supply the expertise
  • Review the important decisions
  • Build the relationship
  • Close and deliver

See what this would look like for you.

Book a revenue audit to see who your business should be reaching, what counts as an opportunity, where execution is breaking down today, and where your team takes over.

No obligation. No pressure.