Insurance lead generation
Win the account at renewal, not at random.
Commercial prospects worked on renewal timing, your book cross-sold and reactivated, every follow-up handled, and qualified conversations reaching your producers when accounts are ready to talk.
Insurance is bought on a schedule: the renewal date. Every commercial account you want is winnable once a year, if you're present when the window opens and credible before it does. Shared internet leads and cold blasts ignore that reality; the producers who grow work renewal timing with patient, professional persistence. That work is exactly what gets dropped when the book gets busy.
Revenue Force runs it: audiences of the commercial accounts that fit your appetite, owners and decision-makers reached personally in your voice, presence kept alive until their renewal window, and quoting conversations reaching your producers when accounts are ready. Your existing book gets the same discipline: cross-sell, win-back, and referral outreach that actually happens.
A qualified sales opportunity in insurance is a business decision-maker with an upcoming renewal, a risk issue they are quietly worried about, or a coverage gap worth closing, who fits your appetite and is willing to let you quote. That is the outcome we take ownership of. The quoting conversation on your calendar is where your producers take over; the opportunity behind it is what we build.
This fits your agency if
Built for independent agencies, brokers, and producers where:
- Commercial lines growth depends on catching renewal windows
- Your book has cross-sell and referral value nobody systematically works
- Shared leads and cold lists have disappointed you before
- Everything under your agency's name has to sound like your agency
The problem
Why agency growth stalls
The leaks are predictable:
Renewal windows missed
The account was winnable in March, but nobody had been in touch since last June. Renewal-timed presence is the whole game in commercial lines, and it dies without a system.
The book left unworked
Monoline clients who'd add coverage, happy clients who'd refer, and lapsed accounts who'd return: all of it sits untouched because service work eats every day.
Producer time misallocated
Producers should be quoting and closing, not researching prospects and sending fourth follow-ups. Without that leverage, prospecting simply stops.
How it works
How insurance pipeline gets built
Build the appetite-fit audience
Commercial accounts by industry, size, and line, mapped to owners and decision-makers, plus your own book segmented for cross-sell and win-back. You review it all.
Outreach that earns the quote
Professional, specific, and in your voice. No spray-and-pray under your agency's name.
Renewal-timed persistence
Presence that builds before the window and shows up on time when it opens, year after year.
The handoff to your producers
Accounts ready to talk reach your producers with their timeline and context attached.
Who this reaches
The people your pipeline runs through.
Insurance decisions concentrate in a few chairs:
The business owner
Cost, coverage gaps they secretly worry about, and an agent who actually explains things.
Plain-spoken risk conversation, timed to their renewal, with zero jargon.
The CFO or controller
Premium spend, claims history, and market alternatives.
A credible reason to benchmark at renewal instead of auto-renewing.
Your existing client
Being taken care of, not sold to.
Honest cross-sell and review outreach that reads as service, because it is.
The channel mix for insurance
Reach them where they actually answer.
Professional persistence across the channels buyers answer:
Email for the professional thread
Renewal-aware notes and follow-up that builds familiarity before the window.
LinkedIn for commercial accounts
Owners and finance leaders engage professionally, especially in niche verticals.
SMS where consented
Short, consented touches that keep warm accounts and renewal logistics moving between conversations.
Approval is the default, so every message passes through your professional judgment first, and autonomy extends only when you choose. Do-not-contact requests are enforced across every channel permanently, and you keep a complete record of everything sent under your name.
You stay in control
Done for you. Never without you.
Every message is drafted in your voice and starts in your approval queue. Review a batch in a couple of minutes, tweak a line, or change direction anytime. You decide the level of autonomy: start with approval on every message, then hand off only the work you are ready to trust.
Pricing
Sized to your outreach, priced in the open.
Usage-based by contacts worked per month, with research, writing, sending, and reply handling included at every size.
See live pricingFair questions
What insurance teams ask us.
How is this different from buying internet leads?
Shared leads are cold, price-shopped, and simultaneous with five competitors. This builds your own audience of appetite-fit accounts, reaches them personally in your voice, and works their actual renewal timing. The pipeline it builds is yours permanently.
Can you time outreach to renewal dates?
Where renewal timing is known or discoverable, cadences are built around it; where it isn't, consistent presence discovers it, because prospects tell you when the conversation is honest. Either way, the window doesn't open without you in the room.
Can you work my existing book?
Yes, and for most agencies it's the highest-yield starting point: monoline cross-sell, coverage review outreach, win-backs on lapsed accounts, and referral requests from happy clients. All of it in your voice.
Is this appropriate for a licensed agent?
The control layer exists for exactly that reason: approval is the starting point for every message, opt-outs are enforced everywhere permanently, and you have a full record of all outreach. Your professional obligations stay in your hands by design.
Which lines does this work best for?
Commercial lines benefit most because renewal timing and account values reward persistent, professional outreach. Benefits and specialty lines follow the same logic. Personal lines work best as book-based cross-sell and referral motions rather than cold outreach.
What does it cost?
Usage-based by contacts worked per month, everything included. One retained commercial account typically covers a long stretch of it; see the live pricing page.
Every account has a renewal date. Be there for it.
Book a revenue audit. It looks at your appetite, your book, and your renewal calendar, and shows the motion Revenue Force would run.